MARKETING ESSENTIALS
Successful agents know it's vitally important to constantly cultivate a pipeline of
prospective home buyers and sellers. HouseValues customers use a powerful approach towards successfully building their pipeline for future success. As a subscriber, you’ll have access to an array of indispensable marketing essentials, including:
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The Market Leader® Tool
Our powerful, automated prospect capture and follow-up tool will do all the things successful agents don't have time to do. Market Leader works like your own personal assistant, enabling you to effortlessly build relationships with hundreds of prospects at a time. With Market Leader, you can:
- Email Campaigns
Automated Follow-up Email Campaigns Establish YOU as the Neighborhood Expert. Regularly send out friendly, informative, well-written emails over several
months or longer. These "drip email campaigns" are a highly effective method of
keeping your name in front of prospective home buyers and sellers. When they are ready to buy or sell, your name
will be top of mind.
- Web Capture
Set Market Leader to automatically capture leads from your business or personal web site,
for future follow up.
- eMLS*
eMLS gives agents the ability to automatically send new listings to prospective home buyers as frequently as twice a day.
- Listing Syndication
Advertise your listings on real estate and classified sites across the Web. When consumers search for local home listings on Google, Oodle and other sites**, Listing Syndication promotes you as the listing agent and directs buyers back to your personal Web site.
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Web Marketing Suite
Power YOUR Business With MARKET LEADER WEB MARKETING SUITE
With HouseValues you get your own personal Web site and the power to drive customers to it—all at no additional cost to you!
- Attract more prospects by having MLS listings on your site.*
- Turn visitors into leads and build your pipeline with Lead Capture.
- Advertise your listings on various search sites such as Google, Trulia and more.
- Get more hits on your site with savvy search engine optimization techniques.
Build your online brand FASTER. Connect BETTER with local home buyers and sellers. Market your listings to a WIDER audience. It’s today’s way to meet more buyers and sellers. |
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HouseValues University
The best agents get the most training. That’s why HouseValues devotes an enormous amount of energy towards HouseValues University, the real estate industry’s preeminent source of training and learning for top-producing real estate professionals. Through HVU, top agents can share their proven strategies and marketing secrets, participate in educational events and obtain valuable marketing materials to help make themselves stronger real estate professionals. As a HouseValues subscriber you have direct and complete access to:
- MasterMind Forum
Our MasterMind Forum is an online meeting place where you can share ideas and best practices with others in the HouseValues agent community. Marketing strategies, best practices and business secrets are shared daily!
- Referral Network
Our Referral Network enables you to expand your business by letting other HouseValues agents know about you. Join the HouseValues Agent Referral Network and watch the referrals come in. It's another great way to make the most of your HouseValues subscription.
- Coaching
Each subscriber gets personalized coaching to reach a higher level of success. Our coaches will guide you every step of the way on how to best leverage our system, customize a business plan for you and share strategies developed by thousands of the nation’s top-producing agents. You can depend on our coaches to help you:
- Refine existing sales skills
- Learn new techniques for maximizing productivity
- Define business goals and strategies
- Network and share best practices with other highly successful agents
- Seminars and Training
Our seminars are presented regularly in cities across the country by professional trainers who know the real estate business inside and out. They're designed to show you how to connect with your prospects, use your time wisely and make more sales from your prospect pipeline. The skills and tips you'll learn in our seminars will help your business skyrocket.
* Not available in all areas.
** Availability subject to change.
*** Not available in Canada. |